The Old Brewery Mission’s Internet-style café recently underwent a makeover and renamed itself Café Mission Keurig®. The change is in recognition of Keurig Canada’s ongoing commitment to provide free coffee to the hundreds of homeless men and women who make their way daily to the café, which is located at 906 Saint-Laurent Boulevard—just steps from the Mission’s walk-in medical clinic, art gallery and cafeteria.
Matthew Pearce, President and CEO of the Old Brewery Mission, explains that since opening in October 2012, the bustling café acts as a hub for the services offered by the Mission and its partners, while serving great coffee to all visitors. “Café Mission Keurig® provides an inviting environment for people who are all too often unwelcome in public spaces,” says Pearce. “Here, they can chat with our counselors over a fresh cup of coffee and get information about affordable housing, counseling support, employment programs and many other services.”
Most Café Mission Keurig®’s patrons have been living on the street for years. “They are chronically homelessness and are typically reluctant to get help,” explains Pearce. “But in 2016, 50 chronically homeless people transitioned out of homelessness thanks to the joint efforts of our team and partners at the café.”
For Stéphane Glorieux, President of Keurig Canada, supporting the Old Brewery Mission aligns with the company’s philosophy of “brewing a better world®.” “At Keurig, we use the power of business to help build a better world. We are very proud to renew our partnership with the Old Brewery Mission for the next three years. It’s our way of continuing to do our part to add a bit of comfort in the day to day lives of Montrealers who use the Mission’s services.”
Today, staff from Keurig Canada’s Montreal office are further giving back to the community by serving meals to more than 400 homeless people at the Old Brewery Mission.
On the photo, from left to right: Émilie Fortier, Director of Services, Saint-Laurent Campus, Éric Brassard, Senior Director, Project Management Office, Catherine Richard, Assistant Keurig® Brand Manager, Émilie Garceau, Intern, Communications & Public Relations, Delphine Acoca, Sustainability Lead, Community Relations, Keurig Canada, Matthew Pearce, President and CEO, Old Brewery Mission,Olivier Lemire, Vice-President, Human Resources, Keurig Canada, José Chagnon, General Manager, VHCS, Joseph Souaid, Director of Procurement and Logistics, Guillaume Gratton, Senior Director, Financial Planning and Corporate Controller, Keurig Canada