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The winter campaign has been launched

05 December 2023

The Old Brewery Mission launched its new campaign! Once again, this campaign is part of the new "For sustainable solutions" advertising platform deployed in the fall.

With the arrival of cold weather, we wanted to remind people that while this is undoubtedly a more difficult time for people experiencing homelessness, it takes more than temporary measures to warm them up in a sustainable way.

To showcase the Old Brewery Mission's concrete solutions to homelessness, the campaign opposes temporary and sustainable solutions. Taglines like "Not just under a cover. Under a roof." illustrate the idea that certain measures can keep homeless people warm for one night, while we provide solutions to enable them to leave homelessness behind for good.

The Old Brewery Mission once again teamed up with the creative atelier Insubordination and called on the expertise of Média Alliance. Quebec singer-songwriter Myriam Gendron generously agreed to lend her song "Waly Waly" to the campaign's video formats.

Support the campaign: missionoldbrewery.ca/fr/pour-des-solutions-durables-a-l-itinerance

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